If you have further questions about product or package design and appeal, contact MCFI Commercial Services (414-937-2145) or go the Message Page and send a web message

The Producer’s Perfect Package:

•  Easy to make

•  Prone to automation

•  Easy to store

•  Difficult to damage

•  Inexpensive

•  Efficiently handled

•  Protective of the product

•  Easy to pack

•  Maximum margin

 

The Marketing Manager’s Perfect Package:

•  Value enhancing

•  Justifies price

•  Matched well to product

•  Appealing to the customer

•  Supports the selling effort

•  Generates orders

•  Benefits justify cost

•  Offers distinction

 

The Packaging Manager’s Perfect Package:

•  Suited for processing speed

•  Uses standard components

•  Requires standard equipment

•  Assumes already proven technology

•  Provides sufficient distinction

•  Averse to Scrap

•  Competitive with off-shore alternatives

 

The Distributor’s Perfect Package:

•  Stackable for storage

•  Difficult to damage

•  Easy to move quickly

•  Easy to handle

•  Easy to ship

•  Value quickly perceived

•  Sells itself

•  Justifies price

 

The Retailer’s Perfect Package:

•  Suited for display hardware

•  Attention getting

•  Quickly recognizable

•  Protective of the product

•  Communicates content well

•  Sells itself

•  Justifies price

 

The Consumer’s Perfect Package:

•  Appealing

•  Clear display of the product

•  Protective of the product

•  Easy to open/close

•  Ensures freshness

•  Tamper evident

•  Easy to understand/use

•  Easy to store

•  Safe and approved

•  Compliant with regulations

•  Recyclable or reusable